From Idea to Mass Production: For Startups, the Proof is in the Plant

By Mariel van Tatenhove, VP Products

One of the most common misconceptions about startups is where the heavy lifting is. Most people think it’s the beginning: the great idea and building the first prototypes and demos. There’s no doubt this takes an extraordinary amount of energy and focus, but I’d argue the last mile – manufacturing and making sure the product gives users a great user experience – is as critical for success. In the end, an idea doesn’t matter if you cannot produce product in mass volume with 99.99% reliability – as well as make people understand why they would want it. From my perspective, it’s the final phases that make the difference between success and obscurity.

Continue reading