The Google Chromebook: Underdog No More

By Jason Zhang, Marketing

This past quarter, for the first time ever, tech giant and industry leader Apple finally suffered its first loss in sales against none other than the Google Chromebook. Analyst firm IDC released data detailing that in the most recent quarter, sales of Google Chromebooks in the U.S. have surpassed those of Macs by a whopping 37% (Apple Insider).

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Hit the Road, Jack

By Steve Venuti, VP Strategic Solutions

Apple is booting the headphone jack for good…or so it is rumored:

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Where is the PC Going?

By Jason Zhang, Marketing

It comes as a little surprise to many that the personal computer is gradually starting to lose its footing as the main player in the computing market. With new and developing technologies offering more innovative and efficient solutions, the PC has slowly begun to phase out of consumers’ most wanted devices. According to research outfit IDC, the PC market has recently suffered its “biggest decline in history.”

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The Future of Mobile Waterproofing

By Steve Venuti, VP Strategic Solutions

Every major step forward in the development of mobile device technologies has stemmed from addressing the greatest consumer desires. From the desire for greater processing power to increased memory to enhanced camera capabilities and more, the mobile phone has grown to satisfy and adapt to all of these needs. However, according to Simon McElrea, CEO of Semblant Inc., there are still some remaining areas that need improvement:

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Want to Cut the Cord? Eliminate the Port!

By Steve Venuti, VP Strategic Solutions

I was amused by a recent Intel post I saw on LinkedIn entitled “Cut the cords” followed by “HDMI cables can be rather dramatic…see what happens when an HDMI cord decides to be dramatic before a big presentation.” I thought it petty that Intel decided to focus on an HDMI rather than DisplayPort – but okay, in Intel’s world of digital video cables, HDMI = bad and DisplayPort = good…I get that. But the fun part came when I clicked on the link.

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From Idea to Mass Production: For Startups, the Proof is in the Plant

By Mariel van Tatenhove, VP Products

One of the most common misconceptions about startups is where the heavy lifting is. Most people think it’s the beginning: the great idea and building the first prototypes and demos. There’s no doubt this takes an extraordinary amount of energy and focus, but I’d argue the last mile – manufacturing and making sure the product gives users a great user experience – is as critical for success. In the end, an idea doesn’t matter if you cannot produce product in mass volume with 99.99% reliability – as well as make people understand why they would want it. From my perspective, it’s the final phases that make the difference between success and obscurity.

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