Patent Portfolio: The Key to Fundamental Positioning

Guest Blog Post
Mark Lemmo, Strategic Advisor

Since Keyssa’s inception, the CEO and board have committed to invest in developing a high-speed contactless connector portfolio and as a result, the company has produced fundamental patents in this field.  Keyssa currently has over 200 patents issued and filed in the US and abroad and is recognized as the technology leader in this space.

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Early-stage companies face many challenges as they strive to develop groundbreaking solutions for a rapidly changing market place.  It often takes years to overcome technical hurdles and countless problems amid rigorous testing to engineer a product that is cost competitive and reliable.  There is a reason why this period is appropriately called the “bleeding edge.”

 

This is certainly the case when designing and developing a state-of-the art, high-speed contactless connectorDuring the development of new technologies, start-up companies are the most cash-strapped and all efforts are focused on getting the product to market. This crucial stage, from inception of the concept through the early design and test period, is the most fertile for patenting inventions at both the system and implementation levels.

 

While the discipline of annually allocating sufficient funding towards the development of a patent portfolio is extremely difficult given cash flow issues, the long-term benefits are undeniable. Companies such as Qualcomm and Dolby continue to prove that early fundamental positioning in the marketplace gives them the ability to sustain a profitable IP-based business model for decades in the future.

 

Fundamental positioning is achieved by creating the right product and technology at the right time, along with a comprehensive patent portfolio that covers the essentiality of the solution per specified industry standards (when applicable) and commercial implementation.

 

Several of the resulting advantages and benefits of a comprehensive patent portfolio include:

Being well positioned for long-term strategic customers who desire to incorporate the solution into flagship products

A comprehensive patent portfolio provides the ability to jointly defend against assertions from competitors with similar solutions as well as offering the option to offensively assert against competitors who are offering infringing solutions. Top-tier customers greatly value a strong portfolio as part of their supplier selection process since they are usually the target of such infringement lawsuits and can provide the financial means and support for countersuits if the supplier and the customer agree that this is the appropriate course of action.

Comprehensive portfolios are valuable assets for a successful exit strategy

Having a strong portfolio is a key differentiator in attracting strategic investors and larger companies who look to broaden their product portfolio through acquisition. It is also a key asset for yielding a significantly higher sale valuation.

Sustainability as the leading innovator in the field

Sustainability is more readily achieved through the ongoing discipline of inventing and building upon the company’s prior art even as more sizable competitors follow and pursue their own product development in this field. The continuous innovation and patenting of next-generation solutions make the patent portfolio both relevant for today and future-proofed for tomorrow.  Maintaining thought leadership continues to fundamentally position the company and as a result, attract market-leading customers.

Since Keyssa’s inception, the CEO and board have committed to invest in developing a high-speed contactless connector portfolio and as a result, the company has produced fundamental patents in this field.  Keyssa currently has over 200 patents issued and filed in the US and abroad and is recognized as the technology leader in this space.

 

The connector market is a high-growth market, estimated at over US$50B annually with increasing demand for high-speed secure transmission, compact rugged design, and high reliability. By positioning itself as a leader in the contactless high-speed connection market, and by continuing to innovate, patent and develop state of the art products, Keyssa is set to be a major stakeholder in this growth market.

 

About the Author

Mark Lemmo is a strategy and operations consultant specializing in intellectual property portfolio appraisal, development, procurement and monetization integrated with product development and management. He spent 25 years at InterDigital Communication Corporation (IDCC), specializing in intellectual property portfolio development, procurement and monetization.

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