Data Security is not for the Passive

By Ian Kyles, VP IC

When I first started to write this blog, I thought I would start with the seemingly obvious statement that “it seems that every week we hear of a new instance of large-scale data breaches.” What I didn’t realize was how this assertion woefully understated the current situation.

I just did a search on “data breach” and looked at the news. There were 6 large-scale data breaches of companies (or, government agencies) that were reported in the 24 hours previous to my sitting down and writing my thoughts on security. And how many more go unreported?

The truth is that hacking and spying happens much more frequently that we think. Most victims don’t even know it. Or if they do, many are too embarrassed to come forward. Hackers that profit from their actions lurk on breached networks for hundreds of days before being noticed. And the more we store on our devices and in the cloud, the bigger the target is. And the bigger the target, the more numerous and sophisticated the hackers become. It is now to the point of organized cybercrime.

We at Keyssa clearly see the trend towards building devices that function without wires. But wireless data transfers have their own security vulnerabilities. Sniffing data from a wireless network just requires the password — which may be eminently crack-able — plus a computer with the network interface, and some sniffing software. It’s not very difficult for anyone who has a modicum of knowledge about technology. Sure, wireless is wonderful…available everywhere from your living room to the local coffee shop; it couldn’t be more pervasive. But that also means once logged on, your personal data is accessible, just waiting to be snatched from the ether as you sip your latte or watch your favorite show.

We think of wired connections as being notably more secure, albeit less convenient than wireless. And this is absolutely true. But did you know that baseband signals also escape from a USB cable?  And did you know that these errant signals can be sniffed from some distance away?

Let’s face it…the security of much of our data is in the hands of others. It’s difficult for us to control that. But we can control our own daily habits of accessing and transferring data. Keyssa has what we believe to be an entirely new way to transfer sensitive personal data – by keeping it stored on private portable media and transferring data using Keyssa’s Kiss Connectivity, a new technology that does away with cumbersome wires, but transfers data files using contactless connectivity…quickly and securely.

With no wires, your portable media can be entirely sealed, immune to the hazards of moisture, dirt, static zaps and connector damage. Your data transfers insanely fast by just touching one device to another. Your data are never broadcast in the air, making the signals extremely hard to sniff. Unlike wireless, the emissions are very low, the carrier frequency is very high, and the data rate is extremely fast. All this means it is virtually impossible to hack. It would take a large, noticeable, expensive receiver right next to you just to pick up the signal, and even then, decoding the signal is nearly impossible. And that’s before designing in any additional security measures you may choose to implement.

We at Keyssa have designed disruptive technology that displaces the mechanical connector. But alleviating ourselves of mechanical connectors may also increase our dependence on wireless transmission…slow…unsecure wireless transmission. Keyssa’s Kiss Connectivity provides the consumer with the best of both worlds. No mechanical connector or wires. No broadcasting of data signals. No chance of someone stealing your data from mid-air.

Stay safe, and protect yourself with Keyssa’s Kiss Connectivity. Send the hackers packing.

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