By Steve Venuti, VP Strategic Solutions
I remember in the early days of HDMI (2002), we were considering the messaging platform for launching what would become the new interconnectivity standard for consumer electronics devices. We had two obvious choices for the primary message:
1. uncompressed digital video signal gives you the highest possible quality, or 2. one cable replaces the cable mess behind your TV. The choice was clear from some informal focus groups. Users expected higher quality, but users valued increased simplicity. We chose cable reduction as our primary message.
I spent 12 years at HDMI evangelizing a single connector to replace the many connectors on the back (or side) of devices. And the market reacted well. To date, over 4 billion devices with an HDMI connector have shipped. But in the back of my mind, I had this nagging thought…that one connector was still one too many…that both consumers and manufacturers were going to demand more. To be sure, there were wireless efforts to displace the HDMI interface, but the required bandwidth to deliver uncompressed video was simply unattainable by any of the wireless technologies. And as the wireless technologies get faster, so too do the bandwidth requirements for data transfer and video streaming. But that nagging thought never left.
As I look into the future, I see the decline of the wire on many fronts. Even the highest quality content will be increasingly delivered over the top (eliminating the need for wires from the many source devices attached to the HDTV). Intel and Qualcomm have come out and stated that we are destined to live in a wire-free world (check out this blog from Intel: https://blogs.intel.com/technology/2014/08/look-ma-wires/ ). No one likes wires (except those in the copper industry I suppose). Wires break…wires act as radiators…wires are ugly…etc. etc. We’ve all seen Corning’s “A Day Made of Glass” video (for those who haven’t, take a look at https://www.youtube.com/watch?v=6Cf7IL_eZ38 to see one company’s vision for the changing ways we will interface with information). Spoiler Alert: wires do NOT play a supporting role…not even as an extra.
This is why I came to Keyssa. HDMI was a huge step forward – to reduce many wires to one was a major leap for consumers. But it’s time for those finicky, fragile, EMI-prone mechanical connectors have got to go. Keyssa’s Kiss Connectivity will introduce to a new way for devices to interconnect.
No more wires. Manufacturers are asking for it, and more importantly, consumers are demanding it. And I am excited to be part of this next phase of interface technology.
Kiss your old connectors goodbye!