By Steve Venuti
VP Marketing, Keyssa
ISE (Integrated Systems Europe): Why February is Keyssa’s Favorite Month
It’s cold, it’s gray, it’s wet…but it’s also where 80,000 AV and professional systems integrators gather at Integrated Systems Europe (ISE) to get a glimpse of the future of the global AV industry. And for Keyssa, it’s validation that we have hit the center of the “pain point” bullseye by addressing one of the most fundamental challenges of the exploding LED video wall market. The mechanical connector.
Walk the floors of ISE, and you will see the future of LED display technology. But talk to the folks who install this technology, and you will quickly zero in on a fundamental pain point: the connector. All the vectors pushing this market are straining the mechanical connector. Higher bandwidth, the sheer number of connection points in any installation, and above all, the reality that the cost of any failure is a major hit to your livelihood.
How Did we Get Here?
At the highest level, it’s easy to see. Display technology has advanced at breakneck speed…so too LED manufacturing processes. But the connector…that fundamental piece of infrastructure without which all the wonderful new display technology is rendered useless…. remains unchanged.
Of course, connectors don’t stand still. They pile more copper to add more lanes of data for higher bandwidth…they build more shielding to try to manage the EMI/RFI that a metal connector naturally radiates (which becomes a bigger and bigger problem at higher bandwidths, btw), but the biggest liability of a mechanical connector can never be addressed. They’re mechanical. They break. They wear and tear.
Water, vibration, dust, and other lovely things floating in the air, can and will render even the most expensive connector useless. And the number of connections inside a video wall can run into the hundreds.
And lest we think that the RJ45 is the only culprit here, let’s not forget about how these individual LED modules are connected to the larger cabinets and backplanes: using traditional B2B connectors or pogo pins…. technology invented long before the RJ45 (see the blog by Dave Pheteplace, Senior VP, Bishop & Associates: Pogo Pins: A 40-year old Technology).
Are you a Vitamin or are you a Pain Killer?
The question every technology company should ask itself. Are you making life a little better or are you solving a major pain point? So back to those cold, damp, windy days in Amsterdam as we meet with the 80,000 professional AV integrators whose careers hinge on reliability. And we hear…over and over…how the single most common point of failure in LED video wall installations is the mechanical connector. And we watch their eyes light up as we demonstrate how Keyssa’s solid-state connector can solve their problems…with greater reliability…and without mechanical parts which will inevitably fail.
Amsterdam is a very nice place to visit in February…if you come with the right medicine.
Visit www.keyssa.com/videowall for more information, or click on the links below:
Reliability and Security
Think wireless is less reliable than a physical connector? Think again. With a Bit-Error-Rate of 10-15, Keyssa’s solid-state connector performs as well or better than any mechanical connector. With a meantime between failure measured in thousands of years, not number of insertions. Read the white paper: Reliability and Security of Keyssa’s Solid-state Connectors
Keyssa’s Connector Video Wall Product Brief